Georgia Tech Athletics Website Redesign

In partnership with WMT, we launched Georgia Tech athletics’ redesigned website in May of 2022. Prior to the redesign, the homepage was long and reptitive, the menu section was very disorganized, and overall the site was extremely difficult to navigate. It came as no surprise that we had an extremely high bounce rate and minimal lead generation coming from our website.

I led the project on the Georgia Tech side from start to finish. The goal was to come away with a clean, user-friendly, easy to navigate website. We priortized the mobile experience with historical data showing that over 70% of users were visiting our site on mobile devices.

It began with exploration and pulling examples of what we wanted our site to look like. I outlined every aspect including layout, color, font, logo usage, and created a site map with every page. I also took the lead on building new pages and editing exisiting ones to further enhance the end product.

As a result, our bounce rate decrease by over 20%. We received a ton of praise internally and externally for the new site. WMT also used it as a model to share with other partners.